Rebranding for Growth: Joyà's Story of Reinvention and Resilience in the Functional Wellness Category

Hear food founder Ruth Elnekave share the exciting story of Joyà. Discover how Ruth's personal health journey sparked the creation of this game-changing functional wellness brand and the career shift she made from lawyer to full time food founder. Join Ainsley & Ruth as they discuss what led to Joyà's recent rebrand, how they managed the rollout of the rebrand and why they decided to be in both retail and online. Since health is at the heart of everything Joyà does, you'll also hear how Ruth balances life and the demands of leading an expanding food brand. Tune in to hear how Joyà is changing the functional wellness space and how the mission behind it leads their decisions for growth.

Learn more about Joyà here - https://www.thejoyalife.com/

Get the roadmap to launch a successful food brand here - https://bit.ly/3ttYkBb

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