#49: Why your PX (product experience) is fundamental to delivering a great CX
Welcome to the latest episode of the Space Bar podcast, where we discuss the importance of the product experience in the customer journey; we'll specifically discuss PIM software's role in a digital commerce business. We're excited to be joined by Joe Richardson, the Director of Channel for the UK & Ireland at Akeneo.
Topics Include:
What is PIM
Who is Akeneo
Why should a business invest in PIM?
When did PIM become a thing in the UK?
Who is PIM relevant to?
Core benefits of PIM
How to put together a business case for PIM
demonstrate the ROI that PIM
Importance of investing in the product experience vs the customer experience
What does a PIM project typically look like?
What can't it solve?
How can PIM help drive culture change within a business?
The future of PIM
AI and product descriptions
Hosted by Space 48's PIM expert and Head of Commerce Consulting, Pete Robertshaw.
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