Data Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of Uptempo
In this episode, we have the privilege of hosting Jim Williams, CEO of Uptempo. Jim is a seasoned professional specializing in early-stage tech companies. His expertise in revenue scaling and tactical demand programs is invaluable. 🔎 Dive into intriguing topics: -Data governance for marketers -Impact of "bad data" on marketing and sales -The power of marrying marketing and finance data Jim will also share insights into his favorite tech tools and offer valuable advice for marketers based on his experiences. Don't miss out on this engaging discussion! Join us and gain valuable knowledge from Jim's expertise.
Connect With Jim Williams
Connect With Uptempo
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Timestamps:
0:00 Intro Music
0:40 Introducing Jim Williams, CEO of Uptempo
6:58 Data Governance for Marketers
12:07 Impact of "Bad Data" on Marketing & Sales
21:36 The Power of Marrying Marketing & Finance Data
31:34 What's in your Tech Stack?
35:55 What Advice Would You Tell Your Younger Self
40:42 Connect with Jim Williams
Connect with BDEX:
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