Are You Making These Marketing Mistakes?

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We’ve said it before and we’ll keep saying it … if you want to get clients, grassroots marketing is the least expensive and most effective way to go. Today we want to talk about the mistakes we see new coaches make and what you can do to work your two most important referral pipelines - current clients and professional contacts.

There’s really only one thing that’s most likely to provide you with a steady flow of new clients - and that’s referrals. Not a fancy sales funnel, not a big Google Ad words campaign, not social media, and not an expensive business coach.

One of the most common mistakes we see new-ish coaches making is spending time and $$ on the wrong things like a fancy website, a business coach, networking with divorce professionals and trying to start group coaching programs.

Focus on first things first and that's getting one-on-one clients:

• Perfect your elevator pitches
• Talk to everyone you meet everywhere you go
• Master the consult call

Next, increase the chances that current clients will recommend you:

• Be professional
• Provide value and results
• Acknowledge and celebrate progress
• Make the ask

Finally, cultivate a network of professional referral sources:

• Talk to your own contacts - doctors, hair stylist, massage therapist, trainer, bartender - people that people tell their problems to
• Participate in continuing education classes and events through ABA, Mosten-Guthrie, APFM, AFCC
• Offer to speak or do lunch and learns for local business groups

Once you're up and running and have a steady flow of clients, you can consider what steps to take when you're ready to level up. But for now, talk about what you do, get potential clients on the phone, and close the deal. And when you turn clients into raving fans, you'll have started a ripple effect that will effortlessly bring you future clients.


You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below:

Website: www.divorcecoachesacademy.com
Instagram: www.instagram.com/divorcecoachesacademy
LinkedIn: www.linkedin.com/company/divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com

Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:

Website: www.divorcecoachesacademy.com
Instagram: @divorcecoachesacademy
LinkedIn: divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com