Build something new or stick with existing client work?

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous, AKA Zoe Honeysuckle.

Zoe says:

“Hi Frankie and Steve,

I've been running my own business since May 2020 (with a 5 month old in tow!) and I feel fairly well versed with the peaks and troughs of freelance life.

However, over the past few months I've noticed a few clients who are on my smaller packages/retainers drop off because of financial reasons. All good, and all totally understandable.

I thought I’d use this new gap in my schedule to put together some new packages and try something a bit different around social media content creation and email marketing (and podcasts!) 

BUT, one of my existing clients has now asked for more hours and I am torn. I don't know whether to go for it — my client is brilliant and I really like working with them — or say no and protect my new-found time to build something new.

I'm nervous that my new packages won't sell in the way I hope, and I don't want to turn down (well paying) work. 

What would you do? Help!”

What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

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