What is Measured Discomfort and Why Founders Need It

Episode 53: Alex Lieberman (@businessbarista) talks about being uncomfortable with being comfortable. Yup, that’s right. Sometimes being too comfortable can mean being complacent. Taking risks and stepping outside of your comfort zone can be scary but calculated discomfort can turn into fruitful opportunities and areas of growth. Founders, it’s time you seek measured discomfort. 

Timestamps:

(00:49): Intro

(04:53): What is measured discomfort?

Links: 

• Alex Lieberman on LinkedIn: Found this puppy in my closet yesterday. It was my employee badge from… | 42 comments 

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