The Power Of Digital Strategy In The Digital Age

In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford. 

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products.

More About Mike Lenox:

• Connect with Mike
• Get your copy of Strategy in the Digital Age: Mastering Digital Transformation

Learn More About The Agency Intensive Certification:

• Learn more

Take The Marketing Assessment:

• Marketingassessment.co

 

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.