The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
What’s The Difference Between Large vs. Small Amazon ASIN Accounts?
Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
10:40 Elizabeth’s Observations With Account Size Differences
14:30 What Products Should I Be Optimizing?
19:05 Analyzing Outside Your Best Practices
21:08 Activities That Scale
27:46 Tackling Weak Spots
33:23 Analyzing Low Impact Product Practices
40:08 Determining Where To Focus Your Time
43:05 Final Thoughts
🦡 Resources & Links
Where to find Elizabeth Greene: Jungle - Youtube
The Problem With Optimizing Low-Converting Products (And How To Solve It)
What Is A Good Amazon Campaign Naming Structure?
The Complete Amazon Campaign Types Reference Guide
Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You?
How Do I Implement N-Gram Analysis On Amazon PPC?
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
Why Amazon’s Search Query Performance Dashboard Is Awesome
5 Hidden Amazon PPC Ratios
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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