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異端のマーケティング ~スモールビジネスのWebマーケティング戦略~
Business:Marketing
接近戦で攻めろ
弱者の戦略は遠距離攻撃ではなく接近戦です。
接近戦は大手が真似することができません。
弱者だからこそ使える強みなのです。
差別化は商品だけでするものではないですよ。
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