Do fundraisers understand the nuances of corporate giving?

How many prospective funders agree to meet as a simple courtesy only to pass up the opportunity that has been presented to them? What if a better understanding of how corporations go about their decision-making processes could reduce the fundraiser’s workload and increase the likelihood of winning a corporation’s support? These are the kind of questions that today’s conversation with Lori raises. Lori reminds nonprofit leaders that, while they certainly see their cause as a top priority, unless they have caught the attention of their prospective funders in a meaningful way, they’re simply one of many items on a to-do list that never stops growing.

Lori is the author of The Boardroom Playbook: The Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization. Lori’s book is an effort to ensure that nonprofit leaders don’t knock on the doors of corporate funders without first making sense of the dynamics that play out among those on other side of the table. Lori is the founder and CEO of Growth Owl, LLC, a consultancy aimed at empowering nonprofits, startups, and associations with the tools needed to achieve their fundraising goals. Before bombarding our prospective corporate funders with exhausting proposals, Lori wants nonprofit leaders to avoid the drama, design brevity in their communications, and understand the nuances of corporate giving.

The Fundraising Talent Podcast is underwritten by Responsive Fundraising, a professional learning community committed to helping clients create places where fundraising can thrive. For more information, message our managing partner, Michael J. Dixon.

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