Seth Godin: We Are in a Race to the Bottom. Wake Up, and Shake Off Your Indoctrination!

Industrial capitalism has treated workers like marionettes breaking down work into discreet, disconnected, repeatable actions. It loves uniformity and people who do what they're told. Seth Godin’s new book, The Song of Significance,  challenges us to break free of these limiting mental models, many of which are still baked into how we work.

Seth Godin is an author, entrepreneur, and marketing expert whose past clients include AOL, Microsoft, Penguin, and Random House. His 20 bestselling books, Ted Talks, personal blog, and altMBA program have empowered millions of professionals to drive meaningful change at work.

In this episode, Dart and Seth discuss:
- The Song of Significance
- Choosing and creating jobs of value instead of production
- Eliminating drudgery from work
- How the industrial revolution shaped work, education, and society
- The power of small connections and communities in marketing
- False proxies in the hiring process
- The hiring method that lowers turnover and increases productivity
- Criticizing work instead of the worker
- And other topics…

Seth Godin is a highly influential author, entrepreneur, and marketing expert whose achievements have transformed how we think about business and personal development. His company, Yoyodyne, created the first ethical commercial email and was later sold to Yahoo!, where Seth became the VP of Direct Marketing. He later founded several other successful companies, working with clients such as AOL, Microsoft, Penguin, and Random House.

Seth has written 20 bestselling books translated into more than 35 languages, including Permission Marketing, Purple Cow, and, most recently, The Song of Significance. His TED Talks and personal blog have amassed millions of views, and his online workshop, altMBA, has empowered thousands of professionals to drive meaningful change in their industries. He is also the founding editor of The Carbon Almanac, a global almanac on climate created by hundreds of volunteers from over 40 countries.

Resources Mentioned:
The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543
The Ministry for the Future, by Kim Stanley Robinson: https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300136
The Carbon Almanac, by Seth Godin and The Carbon Almanac Network: https://www.amazon.com/Carbon-Almanac-Its-Not-Late/dp/B09XBYL7J3 

Connect with Seth:
Blog: https://seths.blog/
AI Bot: https://seths.blog/bot/
Seth’s latest book: https://seths.blog/song/ 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.