Common concerns in the advertising and communications industry? - Juan Saldivar, Chief Digital Officer, tập đoàn Entravision - S4#9

In this week’s Vietnam Innovators podcast, Juan Saldivar - Chief Digital Officer of Entravision, a US-based corporation, will join host Hao Tran to delve deeper into the potential of Vietnam’s digital media market. With over 27 years of experience in Entravision, Juan Saldivar aims to contribute practical knowledge and insights into the digital media industry, including how to apply technology to advertising solutions to bring business value to customers.

In addition, Juan will also share common challenges faced by the advertising industry in adapting to the changing needs of brands, especially in developing markets like Vietnam.

About Entravision:

Founded in 1996, Entravision (NYSE: EVC) is a global advertising solutions, media and technology company. Entravision’s digital segment offers a full suite of end-to-end advertising services in 40 countries. In Vietnam, Entravision was established in 2020, which has been an important spearhead of Entravision across the APAC region. Entravision Vietnam has been continuously developing synchronously based on Entravision APAC’s main business pillars including Social Media, Commerce Media, and Mobile App Performance.

If you’re interested in the potential of Vietnam’s digital media market and how companies like Entravision are driving innovation in this industry, don’t miss this episode of Vietnam Innovators!

Listen to this episode on YouTube
Feel free to leave any questions or invitations for business cooperation at team@vietcetera.com