Business:Marketing
SEO for Your Digital Marketing Strategy w/ Latesha Lynch
2023-05-31
Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.
Latesha Lynch is a marketing coach, consultant, and community builder.
Connect with Latesha!
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Tiktok
YouTube
Podcast
Latesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.
1. Latesha defines SEO as the ability for people to find you anywhere on the internet.
- Choose keywords based on your niche, content pillars, and what you want to be known for.
- Choose marketing channels based on their personality and energy type.
- Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.
2. Focus on Simple ways to promote SEO channels.
- Share YouTube videos to other platforms or pull quotes from blog posts.
- Use email newsletters alongside SEO channels for better implementation.
- Connect problem-aware content to different stages of awareness.
- Building authority through content, and brand messaging.
3. It's important to collaborate and demonstrate clear messaging in marketing.
- B's PET framework: Storytelling broken down into beginning, middle, and end.
- Crystal shares the idea of her YouTube channel called "Knowledge Vomit."
- Clarity in messaging and showcasing unique knowledge leads to collab opportunities.
- Establish trust through collaborations.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
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