E125 Part 2 - LONG-TERM PROFITABILITY: Think About Where Cash is King

What we've known before as the legacy VP of sales has now morphed into roles that cover other aspects that may or may not involve marketing. In this episode of Tech Sales Insights, Randy continues the conversation with Mark Stephenson, Go-To-Market Advisor for multiple tech companies.

This time, Mark discusses the role of CRO and where he thinks marketing should actually report to. He also talks about the best ways to find talent during the hiring process and his advice for those that were affected by the recent tech layoffs.

 

INSIGHTS OF THE DAY

MARK: You become a better leader after experiencing the role yourself

“I do think a systematic leader can become a really good CRO and business partner to the CEO by having the full go-to-market function of marketing, sales, customer success, RevOps altogether so that you can tune it to the business."

 

Don’t miss out on our previous episode and watch out for the next ones!

• E125 Part 1 - MAPPING THE CUSTOMER JOURNEY: Customer Success Through Go-to-Market: https://tech-sales-insights.simplecast.com/episodes/e125-part-1-mapping-the-customer-journey-customer-success-through-go-to-market

 

Find out more about Mark Stephenson in the link below:

• LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/

 

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Modigie: https://modigie.com/