582 - Why I Hired a Copywriter for My Soap Opera Sequence (Part 1): Leveraging Expertise to Scale Up
Our host shares his journey of hiring a professional copywriter for crafting a soap opera email sequence, aimed at better audience engagement. Discussing the balance between self-reliance and outsourcing, he reflects on the benefits of leveraging external expertise to scale up. Also touched upon is his experience using ChatGPT in the realm of copywriting. As he takes us through his week filled with interviews, classes, and feedback, he emphasises the importance of strategic landing pages, effective email sequences, and overall execution in spreading his message.
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