How to Create 'Anchor Content' for 'Social Selling' to Federal Buyers | Small Business Government Contracting

This week GovCon Chamber president Neil McDonnell focuses on Social Selling for government contractors – the process of building up visibility and engaging with your ideal audiences.

As a federal sales expert and LinkedIn thought leader for government contracting, Neil's content receives close to 2M views on average. Typically, these viewers are drawn to a theme or a single piece of content relevant to their field of interest or business interests.
✅ Today, Neil explains :

• 👉 What we mean by "anchor content for social selling"
• 👉 How strategic anchor content establishes your brand
• 👉 How to develop ideas for effective anchor content

Neil's slides and live demonstration can be watched on YouTube:

• How to Create 'Anchor' Content for Federal Buyers | Social Selling 301

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HOST | Neil McDonnell, president GovCon Chamber of Commerce

• Small business owners​ trust Neil to​ show them HOW to earn federal government contracts and subcontracts.​
• A passionate 'evangelist' for business development​ in the federal marketplace, Neil has helped 1000s of small business contractors collectively win over $3B (federal contract value)
• Neil's Daily LinkedIn Live and YouTube training have been viewed over 1 Million x.​ ​

🔥 "​Become the Federal Business Developer that Companies Want!​" (Master Course)

• Fast-track your knowledge, network and career skills
• Ideal for young professionals and career transition

#experiencematters
As B2G technology business owner for 25+ years, Neil successfully won contracts worth hundreds of millions for the Department of Defense and civilian agencies, including ...

• US Army • US Navy • US Air Force • HHS • VA • White House
• Departments of Education, Transportation, Interior and Energy
• plus numerous large prime contractors