[Top Agency Series] Creating and Running a Successful Digital Marketing Agency With Brandee Johnson

Brandee Johnson is the Founder and CEO of LimeLight Marketing, an e-commerce agency providing strategy, branding, web design, web development, and organic and paid media. She is an experienced marketing professional, business leader, and entrepreneur who helps brands reach their maximum potential by providing professional consultation and services in branding and digital marketing. 

Before LimeLight, Brandee was a Senior Integrated Marketing Manager at the LEGO Group, responsible for the annual marketing plan and leading digital and non-digital marketing teams. She has a BBA in marketing from Pittsburg State University and an MBA from MidAmerica Nazarene University. Brandee is also a board member of the Pittsburg Area Chamber of Commerce and Pittsburg State University Kelce College of Business.

In this episode…

Do you have a good product or service but need help to get results as an e-commerce brand? The problem could be poor marketing. How can you reach and engage your target audience to drive website traffic, increase conversions, and generate more e-commerce revenue?

According to Brandee Johnson, marketing is fundamental for business success. The problem is that it's becoming highly technical, requiring developers, problem solvers, digital intelligence, and a deep understanding of how online practices continue to evolve. For e-commerce brands, she recommends partnering with digital marketing agencies with e-commerce niche expertise to help them thrive. Brandee also shares her entrepreneurial journey of creating, running, and scaling a digital marketing agency. 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Brandee Johnson, Founder and CEO of LimeLight Marketing. Brandee talks about LimeLight Marketing and what it does, its culture-building and hiring processes, the value of niching down, and the mistakes its ideal clients make with e-commerce.