Episode 104: Therapists and Money: Shifting the Unhealthy Narrative (with Katie Read)

Have no fear... We are here to break the cycle of negative discussions that surround making money in the therapy industry! The work that therapists and private practice owners do is so important, and it is one of our missions to ensure all therapy industry professionals are compensated for the incredible work they do. Today, Julie is joined by Katie Read to chat about breaking the chain of negative talk surrounding money in the therapy world.

Katie takes lessons from her nearly-20 successful years in the field to help clinicians grow...then OUTgrow...their practices. Immediately upon licensure, Katie was made Director of a large Transitional Aged Youth program in Oakland, CA. Later, she was recruited to Direct one of Sacramento’s largest Wraparound Programs, and from there she moved into the role of Director of Clinical Supervision, personally supervising 40+ interns towards licensure. Concurrently, Katie had private practices in multiple cities, taught graduate psychology students, and wrote and created therapist training materials. She is the creator of The Clinician to Coach® Academy, The Clini-Coach® Certification, and the Six-Figure Flagship® Program. Katie helps other helping professionals step into their biggest lives…so they can serve in the biggest ways. 

EPISODE HIGHLIGHTS

• The first step is to stop selling yourself short!
  • When you set your fees, be intentional with the pricing - you want to aim to be accessible, yet competitive in your area
  • We understand it may be necessary to slide your scale at times, but don't immediately turn to selling your services short
  • If you greatly reduce your prices, you might be unintentionally branding yourself as "cheap" and devaluing your skills, and this could lead to losing out on potential clients
• How do you make the shift into placing a higher monetary value on your services?
  • Expand your view for what could be possible for you to no longer live in financial fear! Set some realistic financial goals, create a plan, and envision what your life could look like if you started working on those goals today
  • Increasing your prices can be uncomfortable at first, but if you keep envisioning what your life will be like in the future, it can make it easier to take those actionable steps

LINKS & RESOURCES
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Katie Read - www.KatieRead.com
Traction by Gino Wickman