Austin Hope has a story. Success in wine doesn't just happen. Meet the man.

WIne is a tough racquet. You have heard this before. Sometimes we all learn through trial and error, our failures and sometimes our successes. But as Calvin Coolidge says "perserverence is omnipotent."

Nothing could be more true for Austin Hope. The Hope family farms have been a staple in Paso Robles for 50 years and they are still adapting to the not only the changes in climate, but the wine industry as well.

When you sit with an Austin Hope and hear about the headwinds and the decision making that ensued, you get a better glimpse into the efforts it takes to make good wine, to make wine people will want to buy and to make wine that as brand awareness.

This is in the top ten of Wine Talks conversations.