Ikea and Walmart are leading the resurrection of jute in India

With the advent of plastic in the 1980s, the once-flourishing jute industry of India saw a slow demise. But lately, the tables seemed to have turned.

Countries are implementing more stringent ESG rules forcing global retailers like Ikea, Walmart, Tesco, etc to look for alternatives to plastic bags. India being the largest producer of jute is suddenly in focus. More than $120 million worth of jute bags were exported in the last financial year alone.

However, neighbouring Bangladesh, also one of the leading producers of jute is quickly catching up.

Tune in to find out more.

Recommended reading: Walmart and Ikea are why a British-era industry is back in vogue

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.