13. Not Just Party Girls ft. The Founders of 4AM Skin

From Party Girls to Beauty Insiders: In this episode, Kim is joined by Sabrina Sade and Jade Beguelin, the founders of 4AM Skin, to compare notes on the social dance of starting a business. After a shot of tequila at a 2019 Art Basel party, 4AM was born, and apart from its cult following, it has since been featured in Vogue, W Magazine, and Business Insider. The founders swear by the importance of leveraging relationships, putting in the work before “the ask,” and sometimes being a little cringe. Sabrina and Jade want you to spend less time seeking advice and more time taking it. They unpack wild beauty secrets and caution against weight loss trends (reference: Linda Evangelista vs. CoolSculpting). All three ladies share a collective disdain for the Instagram "Story Like" feature, and Jade believes that whoever created this feature hates women and should be fired, immediately! Kim's biggest takeaway? Choose the lab-grown diamond if it means securing the Miami apartment.

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