Branding Risky Behavior: Targeting for Substance Use During Pride
This week, Target Snarket welcomes Zane Guilfoyle, the Director of Public Health and Community Engagement at Denver ELEMENT a Mile High Behavioral Healthcare program, to discuss the disproportionate targeting of the LGBTQ+ community with booze, nicotine, and cannabis (where legal) during Pride. Zane discusses the history of substance use and abuse within the community, and how queer-identifying people, as well as most marginalized communities, are at much greater risk for violence, mental health issues, and risky behavior–all of which can be exacerbated by substance overuse. At what point do Pridefest sponsors like Coors, Absolut, Juul, and others need to take accountability for the stakes they raise in June, and the impacts far beyond?
Additionally, Kaleigh and Abhainn cut in to discuss the not-so-little elephant in the studio - the Dylan Mulvaney Bud Light debacle - and highlight how substance brands may be happy to create a pronoun beer can, or add rainbow banners with their logo throughout a town, but when it comes to violent threats, Anheuser-Busch was more concerned for the safety of their cans than the safety of their influencer.
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