Utilizing Data Insights for Product Marketing Success
Priya Gill, VP of Product Marketing, shares how Momentive.ai utilizes data-driven insights to captivate its target audience amidst a sea of competitors. Plus, Priya dives deep into her relationship-building strategies with cross-functional teams in order to ensure ongoing success for product marketing.
Key Takeaways:
Quote:
“If you are not in tune with what's happening in the market, why your target buyers care, what they care about, and what their pain points are—then you have no idea how to effectively speak to them in such a way that resonates. That’s what really helps you differentiate yourselves in a crowded market.”
Episode Timestamps:
* (03:53) - The Trust Tree: Momentive’s utilization of data-driven insights
* (16:15) - The Playbook: Priya’s insights into cross-functional team building
* (26:28) - The Dust-Up: Finding Alignment between Management and Marketing
* (29:06) - Quick Hits
Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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