How to Leverage SEO for More Visibility with Katherine Ong

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil 

My guest this week is Katherine Watier Ong, owner of WO Strategies LLC, a boutique organic traffic consultancy.  Katherine is the brains behind many successful marketing campaigns, including: 

• The time she had three websites crash due to too much traffic. In one case, Katherine's campaign drove 1.2 million (up from 300K) to EWG.org  in one month.
• Creating the strategy and leading the team helped New Yorkers get their healthcare questions answered via social media for the NYStateofHealth.NY.gov that resulted in 40K New Yorkers signing up for health insurance during week one – more than any other state exchange.
• Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that lead to nearly 100% traffic growth YOY.

AI tools to help you create content that could rank:
https://www.keywordinsights.ai
https://www.neuraltext.com/
https://www.frase.io

Other resources:
Search Intent Tutorial
SEO for Associations
SEO boot camp Course
Video SEO - A Guide to the Essentials

Free SEO tools:
https://ahrefs.com/free-seo-tools
https://www.semrush.com/features/site-audit/
https://keywordtool.io/

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts