Download - Deep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit's Impact on Tracking, and Listener Questions

Discover

Podcast Features
Your all-in-one podcasting solution.

Blog to Podcast
Turn your blog into an engaging podcast.
Livestream
High-performing audio live, without limits.

Podcast Studio
Easy-to-use audio recorder app.
Podbean AI
AI-Enhanced Audio Quality and Content Generation.

Podcast App
The best podcast player & podcast app.

Ads Marketplace
Join Ads Marketplace to earn money
through sponsorship on your podcast.

PodAds
Manage your ads with dynamic ad insertion capability.
Apple Podcasts Subscriptions Integration
Effortlessly publish and manage exclusive episodes for your
Apple Podcasts subscribers directly from Podbean.
Live Streaming
Receive livestream rewards from your audience and earn
recurring income from your Fan Club membership.

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

How to Start a Podcast
How to Start a Live Podcast
How to Monetize a podcast
How to Promote Your Podcast
How to Use Group Recording

Log in
Start your podcast for free

Podcasting
Monetization
Advertisers
Enterprise
Pricing
Discover

Conversion Tracking Playbook

Business:Marketing

Deep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit's Impact on Tracking, and Listener Questions

2023-06-08

Download Right click and do "save link as"

Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today.

Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
-----

Links Referenced:

Team Simmer

Simmer GTM SS Course

Podcast Episode -- 1st vs 3rd Party Cookies

Podcast Episode -- Safari 16.4

Connect with Simo on LinkedIn and Twitter

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out (including our new Klaviyo integration boost abandoned cart ROI!).