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The WARC Podcast

Business:Marketing

WARC Talks: How retail media is disrupting marketing structures

2023-06-08

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This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness for the world of e-commerce. Topics include the rise of retail media, the value of temporary Centers of Excellence and the need to standardize internal metrics.

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