About the show Almost every industry has an association, or several, that help define the industry standards and in some cases, help shape policy and law. Many businesses belong to their industry’s association, but few ever do more that write the annual check to cover membership. In today’s episode we discuss why you should become involved in the association, what they can do for you and how you can put yourself ahead of your competition, even when you work alongside each other. If there are thi...
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