How to Do SEO: Key Nuggets from Crystal's Dad, Jeff Clark

Today: SEO insights, the importance of valuing one's services,  and encouraging entrepreneurship among listeners.

Special guest on podcast: Jeff Clark, father of co-host Crystal Waddell

Crystal's dad joins us to share what he's learned about SEO from the podcast!

1. Jeff says: Make sure to value yourself and price your services appropriately.

• Consider building clientele at different price points for services.
• Find a balance between giving away information and charging for expertise.
• Find your inspiration; Jeff was inspired by the freedom and desire to put family first in his life.

2. Jeff says: Learn from your mistakes.

• Stressed the importance of owning the building for his second business
• Had a goal of starting each day with $200 in his pocket.
• Discussed the different services and opportunities in lawn care and landscaping industry.

3. Understand the importance of SEO for businesses to attract customers.

• Jeff says: SEO is targeted advertising, attracting customers looking for specific help.
• Jeff says:  SEO would have helped his lawn-care business grow and maintain a customer base.
• Go back and listen to the SEO Dictionary episodes!

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