101: Craft Your Elevator Pitch

So why is it so hard for us to answer the question, "Oh, you're an artist. What do you do?" When that happens, do you freeze? Do you shrink and mumble under your breath something about how you're both an artist and you do other things and you're working on several projects right now but it's too hard to explain? Do you go on and on for about five minutes without actually answering the question?

If you identify at all with this, it's time to learn how to talk about your art. If you can't describe succinctly what you do, you're going to lose people's interest. And people don't want to promote or buy artwork that they can't connect to. They want to feel your enthusiasm and have a clear picture of the beauty that you offer to the world. Enter the elevator pitch.

Join Laura and Nikki as they share keys to crafting a great elevator pitch and follow along as they share their own pitches with you!

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