Ulrik Lehrskov-Schmidt: Commercial and Technical Debt

Commercial and technical debt are twins: when your product is mispriced, your engineering investment is out of whack too. Listen to this episode of Troubleshooting Agile to learn how you can build product plans that scale, with special guest Ulrik Lehrskov-Schmidt. Links: - Ulrik’s book The Pricing Roadmap: https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1682577248&sr=8-2 - Ulrik’s website: willingnesstopay.com - Ulrik’s YouTube channel https://www.youtube.com/@SaaSPricing - Unselling episode link: https://soundcloud.com/troubleshootingagile/unselling-your-software -------------------------------------------------- Order your copy of our book, Agile Conversations at agileconversations.com Plus, get access to a free mini training video about the technique of Coherence Building when you join our mailing list. We'd love to hear any thoughts, ideas, or feedback you have about the show. Email us at info@agileconversations.com About Your Hosts Squirrel and Jeffrey first met while working together at TIM group in 2013. A decade later, they remain united in their passion for growing organisations through better conversations. Squirrel is an advisor, author, keynote speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes. You can find out more about his work here: https://douglassquirrel.com/index.html Jeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker. You can connect with him here: https://www.linkedin.com/in/jfredrick/