Business:Marketing
“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for them.”
We talk a lot about podcast advertising here on The Podcast Advertising Playbook, but we rarely talk about it on a global level. Corey Layton, Head of Digital Audio/iHeartPodcast Network Australia at ARN, is here to share his experience leading podcast advertising on the other side of the world.
In today’s episode, Heather and Corey discuss:
- How the rest of the world views programmatic and dynamically inserted ads.
- Global prices for podcast ads.
- The shift from baked-in ads to DAI.
- Why some advertisers are asking for full integration with podcasts.
- Is video taking away from audio?
Get in touch with Corey - coreylayton@arn.com.au
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