Meet the AI company that wants to remake Hollywood

For some people that’s a dystopian vision. But for Cristóbal Valenzuela, it’s a mission statement: Valenzuela is the co-founder and CEO of Runway, an AI startup that wants to radically change the way movies and TV are made. Right now the buzzy company - currently valued at $1.5 billion - helps TV shows like The Late Show with Stephen Colbert and movies like Everything Everywhere All at Once create special effects at a fraction of the traditional cost. But Valenzuela has much bigger ambitions for his product. And he thinks generative AI will be a major part of the stuff we watch in the near future. He talks to Vox’s Peter Kafka about the promise of that prediction — and the costs.

References made during the episode:

• Runway's Guide to Rotoscoping: https://www.youtube.com/watch?v=1wb1N_EitdI
• Paul Trillo's short film THANK YOU FOR NOT ANSWERING: https://vimeo.com/821101511

Featuring: Cristóbal Valenzuela (@c_valenzuelab), Co-Founder & CEO of Runway

Host: Peter Kafka (@pkafka), Senior Editor at Recode

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About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.

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