Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
On this series of bonus pods, I will help one business owner identify one action that solves their biggest marketing headache.
This way, marketing becomes easier and more effective (and sucks less).
This week we have Leah Steele from Searching for Serenity.
When she took the discover your marketing Achilles' Heel assessment, her biggest marketing headache was around making offers to her audience.
As we dove in, I found that Leah had a very particular problem. Her work serves two very different clients.
She offers the same solution to both, but why they buy has a different motivation.
So, how do you market when you're speaking to two different groups of people?
Listen in and hear what Leah I figure out. Plus, I give her a strategy that helps her easily build relationships with the right fit people on LinkedIn.
Want your own hot seat? Start by taking the marketing assessment at drmichellemazur.com/marketing
Then look out for an email later this summer telling you how to get on the show.
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