The Book - Embracing Risk and Reinventing Life: A Journey of Self-Discovery, Financial Conversations, and Pursuing Dreams.

Lon has always been a risk-taker, but writing a book about his journey towards self-discovery and personal growth was a whole new level of risk for him. As a former public company executive turned lifestyle engineer, Lon Stroschein is on an adventure to inspire others to take action and create the life they want. In this episode, Adam Eaton and Lon discuss his struggles with writing, stemming from dyslexia and a lack of self-care, and how he ultimately found my voice as a storyteller to arrive where he is today.

Throughout the episode, Lon shares insights about the importance of having open conversations about finances and renegotiating the unwritten marital contract with your spouse. His delves into how he and his wife navigated these hard talks and how it helped them grow stronger as a couple. Finally, my favoirte, is that Lon introduces his concept of a "Normal 40 Insurance Policy" – investing 10% of our retirement into a "Bet on Me" account to try our dreams and create the life we want now, rather than waiting for the future.

If you're feeling frustrated, controlled, unhappy, lost, bored, annoyed, caged, and alone, this episode is for you. Join Adam Eaton and Lon, and let's travel this #normal40 highway together as we explore the trade-offs of taking risks and achieving our dreams.

If you are a regular listener of Normal 40 The Podcast, you have likely heard Lon and Adam talk about Lon's upcoming book. In this episode, the dudes go in depth on the new book, called "The Trade" which is expected to be released in mid July. Lon shares his thoughts on the structure of the book and gives you a sneak peak at what you can expect. This includes a chapter so powerful, that you will probably be left in tears.

So, why did Lon write a book? And who is this book for? Well, simply put, it is for you. And me. And Lon. And you. You read that correctly, by the way, because you are the most important person who will read this book.

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