RV 74 - Shifting Metrics for Better ROI | The Launch Pod

Chris was asked to guest on the Launch Pod, hosted by Genero Growth’s Josua Fagerholm, to talk about B2B marketing past trends and future growth. 

They chat about:

• What B2B companies can learn from B2C

• The most important thing that will drive growth over the next decade

• Shifting mindset in measurement

• Aligning sales and marketing

• The potential of AI to increase marketing efficiency

• …and more!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm.