Finding Your Brand's True North with Laura Davis

On this episode of The Consistency Corner Podcast, we're joined by Laura Davis. Laura has been focused on creating meaningful digital experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good retailers do not make promises—they deliver experiences in unique ways that ignite revenue. Don't miss out on this insider look at developing a solid foundation for your business and achieving success! Let's welcome Laura to the podcast!

In this episode, we chat about: 

• What a True North is and the process you go through to write one - and why you should for your business. 
• The way that a businesses True North can help  define their messaging and make sure that they stand out from a crowded marketplace.
• How often a brand or business should revisit their True North.
• Recommended resources Laura loves, especially for solopreneur's or business owners just starting out... and so much more! 

CONNECT WITH LAURA:
Website: www.brandedground.com
LinkedIn: Laura Davis 
Free Resource: Example of True North

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