217: Make it Easy for Them

Want to increase your booking rate? Consider making it easier for your clients to say YES.

I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients. 

Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potential clients, and how can you smooth the road as much as possible so you can increase the percentage of new inquiries who say "Yes!" 

Resources:

• Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
• Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
• Leave a review!