Marketing and customer acquisition strategies with the UFC

On this episode of the SportsPro StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by the UFC’s vice president of marketing and digital marketing, Kristen Banks. She shares her insights on the challenges and best practices when it comes to customer acquisition.

Talking points:

• How to build a marketing strategy for your OTT platform? - (4:50)
• What’s more important – first or third party data? – (10:47)
• How has the conversion funnel evolved in customer acquisition? - (20:46)
• What are the most important metrics? - (32:47)
• How important is the price point in marketing? – (45:35)