39. Pairing Marketing Principles with Proper Branding, with Lauren Felter

No matter how compelling your content may be, your marketing strategy will not succeed if you don’t have a strong brand to tie it all together for your audience.  Although often treated as an after-thought, branding is the key aspect to everything that you put out with your content. Without it, your audience won’t know who you are, what you do, and why they should pay attention.

In today’s episode, we are joined by founder of Felter Unfiltered, Lauren Felter. Lauren prides herself on a no shame, no shade approach to her web design, branding and design education. By democratizing this education, Lauren puts the power of branding into the hands of companies at any level.

Listen in as we speak about:

• Branding guidelines for your specific industry

• Advice for creating “scroll stopping” content

• Ways to stand out in your content from a brand standpoint

• How to approach your brand or rebrand creation

 

And much, much, more!

 

Connect with Lauren: 

Instagram

Website

Connect with Ninety Five Media:

Website 

Instagram

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