How to Build A Strong Brand with Taylor Shanklin

Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil

Taylor Shanklin is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels. Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She hosts the Talking Shizzle podcast.

Will Novelli is a creative, talented and highly motivated individual with extensive experience in Graphic Design, Project Management, Brand Strategy and Digital Project Coordination. Currently Will assists with the Talking Shizzle podcast, and he is dedicated to helping others out in the marketing and branding space. Areas of strength; leadership, communication, organization, and interpersonal skills in providing and delivering the best customer services and project coordination possible. Will was also recently promoted to Sr. Client Happiness Manager at Barlele and enjoys spreading happiness to the world.

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.  

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts