287. Brand-building beyond the boardroom with Public Relations Guru to Executives, Sam Dybac, CEO & Founder of The PR Hub

“For years my parents had watched me go up and down in business, but I got to bring them along to the Sydney event I ran for Hugh Jackman and his wife. So for them to see what I do was really nice.”

In this episode of The Inner Chief podcast, we speak to Sam Dybac, CEO & Founder of The PR Hub, on Executive and profile brand-building beyond the boardroom and rebuilding confidence.

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Sam is the CEO & Founder of The PR Hub, which she set up after working in government relations for former politician, Kerry Chikarovski, and had built up an impressive list of clients.

During her career, Sam worked closely with entrepreneurs in the personal care and health supplement industry, helping to build their personal brand. 

She’s also worked in marketing and sponsorship in television, co-launched an organic skincare business and been the director of a personal training business.

Today, The PR Hub is a seven-figure business that helps award-winning entrepreneurs, CEO’s and disrupters to build their brand story as a foundation for developing trust, credibility and awareness for the businesses they’re in.

In this episode we talk about:

✅  From humble beginnings in the PR game to working with the likes of Deborra-Lee Furness and her husband Hugh Jackman

✅  Operationalising her business and becoming a better leader

✅  Some top tips on building your executive profile, and

✅  Rebuilding confidence

Connecting with Sam Dybac

You can connect with Sam via LinkedIn and her PR Hub website.

Books and resources

• Atomic Habits - by James Clear

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