Episode #656 - Embracing Flexibility with Joseph Santana, Chairman of CDO PowerCircle

In this episode of the Million Dollar Mastermind podcast, Host Larry Weidel is joined by Joseph Santana, the Chairman of CDO PowerCircle. They discuss the importance of sustainability and scalability when pursuing a new venture. They delve into how to keep going without burning out and the importance of being flexible and willing to pivot when necessary.

Key highlights include:

• Just because something looks good on paper, doesn’t mean it’s going to work. Whether you're developing a business or you're developing a podcast, or any other program, you have to be willing to go down multiple paths as if it was a hypothesis.
• You think that you know what your audience needs or what your clients need or want, but then you find out that it's maybe a little different than what you thought. If something isn’t working the way you thought it would, don’t stick to it. If you don't change it up, you end up sticking to something that's just never going to work.
• Joseph talks about approaching intervention, whether it is to change a person’s behavior or the way a company works, as an experiment and a hypothesis. He recommends conducting intervention through a control group to measure where you are in the beginning and then measure where you are later on and look at the two. If there is no change over a period of time, have the intestinal fortitude to say it doesn’t work.

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