E160. 9 Lessons from 30 Keynotes on How to Dominate a Stage
My whole life has led me to moments like this.
I’ve done over 30 keynotes in the last several months and I wanted to share some of the lessons I’ve learned from them (and a lifetime of speaking on stages):
1. Every person listening to a talk wants to be engaged. And they have the attention span of a goldfish. You must engage them with exercises, questions, and check ins at least every three minutes of your talk or you’ll lose them. Even just a simple, “are you following me? Is this making sense?” Is enough to get a response. I’m ok if all they say is yes, it shows me they’re engaged.
2. People’s favorite word to hear is the sound of their own name. Before I speak I’ll go through the crowd asking for people’s names and what they would like to take away from the event. This makes them feel heard, surprises them that the speaker even cares about them, and thrills them to the hilt when I reference their name from stage on points that are relevant to them. It also makes the crowd feel like I’m an old friend because I know so many people there, when 99% of the time I just met them.
3. People will retain a far greater percentage of what you’re saying if they see it and hear it. That’s why if I have a 90 minute keynote, I’ll typically have roughly 82 slides to go alongside it. I very commonly hear that people took pictures of nearly every slide they were so engaged. -Keep them at the edge of their seats and they’ll love you for it.
To hear the remaining 6 tune into this week’s episode.
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