EP 40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game

Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America.

An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.

On this episode Latesha shares:

• Why working for Lebron James at LRMR Marketing was like working for a start-up
• What she did to figure out how to make her own card game
• How learning to get her legal ducks in a row made the launch of Black Card Revoked that much smoother
• How she zeroed in on her target market and got Black Card Revoked in front of the right influencers and publications
• How she’s been able to get orders fulfilled in a seamless manner
• Who you really need to target if you want your product in the hands of a celebrity
• And why we all need to rethink the myth of “security”

 

Listen on iTunes, Soundcloud, Stitcher and Google Play

Links mentioned on this episode:

• Viacom Summer Associate Program
• Cards for All People and Black Card Revoked

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