143: How to Identify and Speak to Your Ideal Customer with Emily Joann Wilkins, Founder of Marketing Metal
This is a branding, marketing, and sales focused episode…but everyone needs to hear this!
Our guest this week is Emily Wilkins, Founder & President of Marketing Metal, a company focused on helping radical job shops make big profits by creating a killer brand and building out a stupid simple marketing machine. Given this very loud mission statement, there's no better person than Emily to cover the strategies outlined today.
In this episode, Emily shares the importance of focusing on a niche audience through the lens of her own story that led to her founding Marketing Metal.
We also cover tactics and strategies that job shops and other manufacturers should consider adopting using one of her recent projects, Manufacturing Champions, as an example.
Finally, Emily shares a short list of things manufacturers should start and stop doing when it comes to marketing, plus a few final tips and personal stories on leveraging your unique voice.
In this episode, find out:
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Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
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