MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
New Customer Engagement Industry Benchmarks -- Ian Macleod // SALESmanago
Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for personalized customer experiences on eCommerce websites. But, are you collecting enough zero data to understand your customers and provide those personalized experiences across all your channels? Today, Ian discusses new customer engagement industry benchmarks. Show Notes
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