The Business Development Podcast
Business
In Episode 41 of the Business Development Podcast, host Kelly Kennedy discusses the importance of belief in selling a product or service. Kennedy emphasizes that if after six months, a person is still struggling to connect with the product or service they are selling, and if they cannot demonstrate or believe in its value, then they are unlikely to succeed in their role. Kennedy highlights that it is crucial to sell oneself on the product or service before being able to sell it to others. Believing in the product or service is not only essential for personal motivation and job satisfaction, but it also plays a critical role in business development, marketing, and sales success.
Kennedy acknowledges that it may take time to truly understand and appreciate the value of a product or service, and that there may be challenges in believing in something that one does not create personally. However, Kennedy emphasizes that it is necessary to genuinely want to meet people and be passionate about sharing the value of the product or service in order to be successful in sales and business development. Kennedy encourages individuals who do not believe in the product or service they are selling to consider moving on to something else that they can believe in more. Overall, believing in what you sell is crucial for both individual and company success in business development.
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