Dentistry to SEO Mastery: Sales and Social Proof w/Jasmine Elmore

Join us for a conversation with business owner and dentist, Dr. Jasmine Elmore.

Jasmine defines SEO: the process of making unfindable content findable.

Connect with Jasmine:
Soma IG
Jasmine Personal IG

Jasmine is transitioning from a mindset of serving everyone in a healthcare-related field to adopting a more business-oriented approach.

We discuss:

• Importance of social proof in building brand credibility and trust.
• Powerful impact of storytelling in sales and case studies. 
• Benefits of testimonials, case studies, and positive customer experiences for a brand's reputation.

How to recognize the value of specialized skills and charging premium rates:

• Identify target customers, 
• Stay upfront about the costs involved in solutions, 
• Focus on customer problems, 
• Develop confidence in the solution you offer.
• Create case studies in addition to asking for reviews.

Storytelling is an effective tool for engaging audiences: 

• Important in context of sales pages and case studies.
• Walk audiences through every stage of a story, making it relatable and engaging.
• The idea is not to focus on the solution the business provides, but on the problem the potential clients face.

How to  generate and use social proof effectively. 

• Use social proof in social media posts, 
• Feature testimonials throughout a website,
• Incorporate into any form of communication with words (copy).
• Stay vigilant and attentive towards customer experiences. 

How to navigate the dilemma for "helper" mentality 

• Change your mindset: by charging adequate rates to clients who can afford it, they can subsidize free or lower-cost services for those who cannot.
• Ask potential clients specific questions to assess their needs and willingness to commit to her program.

Jasmine talks about her device called the "SOMA". 

• It addresses connections between physical body dysfunction and mental state distortions. Find

Send me a text!

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