1742: Marketing Better Stories

On today's episode of the Dentalpreneur Podcast, recorded live at the Dental Success Summit, Dr. Mark Costes welcomes Joshua Scott, the owner and CEO of Studio 8E8, a story-driven dental marketing agency. Joshua kicks off the presentation by highlighting the importance of the "WHY" in storytelling and marketing, emphasizing that people remember stories 22 times more than facts or statistics.

Throughout the interview, Joshua delves into the concept of marketing through the lens of the "WHY" or "HOW," rather than just focusing on the "WHAT." He shares valuable insights on how to market your story effectively by answering three essential questions: what experience or relationship has shaped you, what gives you energy, and what do you see.

The underlying mission of Studio 8E8 is to find and tell the good, true, and beautiful stories within dentistry. Joshua believes that the day-to-day grind often obscures the amazing stories that are right in front of us. By stepping back and seeing the big picture, the true beauty of dentistry becomes clear. Studio 8E8 aims to bring these stories to life through story-first marketing that captivates and connects with people.

As the presentation concludes, Joshua expresses his gratitude to those who have been part of his journey and extends an invitation to everyone to embrace and share more stories that are good, true, and beautiful.

Don't miss this insightful episode where Dr. Mark Costes interviews Joshua Scott of Studio 8E8. To learn more about Studio 8E8 and experience their story-driven dental marketing approach, visit their website at joshuascott.com. And be sure to stay tuned for the next Dental Success Summit, happening in 2024 in San Antonio, TX. Elevate your dental marketing with the captivating and connecting power of Studio 8E8.

EPISODE RESOURCES

• https://s8e8.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast