The Key to Sales Success: Problem Obsession and Effective Communication with Matt Doyon, Part 4

In this episode of the Peak Performance Selling Podcast, Matt Doyon, CEO of Triple Session, discusses the importance of focusing on present actions and motivations to fuel determination and achieve excellence. Matt emphasizes the need to identify and fill individual "gas tanks," or intrinsic motivators, to stay motivated in the face of challenges.

The conversation also delves into the significance of problem obsession in sales conversations. Understanding the customer's problem and placing it at the center of the conversation is crucial for effective sales. Additionally, effective communication skills are highlighted as essential for connecting with customers and conveying messages. Different communication styles and understanding the customer's operating system contribute to building trust and rapport.

 

PEAK PERFORMANCE HIGHLIGHTS

Problem Obsession as the Key to Sales Success - Matt: “Your job is to solve a problem and understand, does the person have the problem? Do they have it and not know about it? How do they understand it? Do they realize what the gravity of that problem is and really center everything around that? That is still number one.”

The Importance of Understanding Communication Styles in Sales - Matt: “We don't spend nearly enough time in sales talking about what are communication styles? How does somebody operate? Are they a driver? Are they expressive, analytical, amiable, you know, disc style training or whatever you use internally, Myers Briggs, whatever, get into that HR stuff in sales because you need to understand people and how they communicate and what their operating system is in order to effectively communicate and get your message across.”

 

You can connect with Matt and check out his work in the links below:

• LinkedIn: https://www.linkedin.com/in/matt-doyon-7653b613/
• Triple Session: https://triplesession.com

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Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter